Get Out of the Cubicle

Wednesday, May 19, 2010

IPA’s in a can? Could it be true?

If you’ve been following the growth of Urban Escapes over the last 2 years, you’ve noticed that we have a soft spot for local craft beers and have always done our best to promote our neighborhood brewers. That in mind, we always keep an ear to the ground for the next one making headlines on the east coast. We travel far and wide to quench our thirst for hops. This time, we’ve made it all the way up into Maine and discovered a real gem.

Enter Baxter Brewing Company. This recent startup is paving the way with a new type of craft beer…canned craft beer. They’re daring to go where only few have gone before them, and meanwhile dispel the commonly misguided notion that bottles are better than cans. Located in Lewiston, ME, Baxter Brewing will be the first brewery north of CT to produce their quiver of lagers, ales, IPA’s, solely in cans. A brief visit to their website, and you’ll discover that “cans are better for the environment…cans are better for the beer… [and] cans can go where glass cannot” http://www.baxterbrewing.com). And if that isn’t enough to convince you that canned craft beer is the way to be…well, just try their beer. It speaks for itself.

Full scale distribution in Maine will start in Fall 2010, and throughout greater New England by 2012, but next time you find yourself driving by exit 80 on the Maine Turnpike (I-95), hop off in Lewiston, Maine and take a sneak peak at Baxter Brewing. Founder Luke Livingston will be more than happy to show you around and let you know exactly why cans are the new bottle.